I create design-led lifestyle content for fashion, interiors, and everyday brands. With a background in design and social media marketing, I craft visuals that feel considered and connect with real audiences.

Design, Art Direction, UGC Creative

📍 London, UK


SARA PRESTON
Why brands work with me


I’m a London-based designer and art director with a background in content creation and social media. My work blends design thinking with visual storytelling — focusing on composition and detail as much as the narrative itself.

I like creating content that feels honest and thoughtful — visuals that are natural but considered.

With experience in both creative direction and social strategy, I understand what makes content not only look good but perform well. I help brands create work that’s real, refined, and consistent across every touchpoint.



What I can do for you

  • Product reviews & unboxings

  • Still life photography
  • Lifestyle & day-in-the-life content

  • Tutorials & how-tos

  • Product demos & testimonials

  • Campaign visuals with a design-led approach
Home and lifestyle


@sarapreston Some of the pieces I get most commonly asked about in my bedroom 🌼 people are always a little surprised by how much of it is just @IKEAUK basics, but you can really make a space your own with the right curation  @ferm LIVING @karup_design @HAY  #fyp #londonrenting #apartmenttherapy #girlapartment #homedecor ♬ running - Sparklmami